TYPOGRAPHY: TASK 2

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Lee Rui Yen (0391797)

Typography (GCD62704)

Task 2: Typographic Exploration & Communication (Text Formatting and Expression) [20%]

Week 6 - Week 7

1) TASK DESCRIPTION: In this task you will be asked to express typographically the content in this link in a 2-page editorial spread (200mm x 200mm per page). Choose 1 from the 3 text options provided. No images are allowed (unless permitted). However, some very minor graphical elements, i.e. line, shade, etc. might be allowed. Utilising the knowledge gained in the exercises and from other modules in the same semester, you will use Adobe InDesign to typographically compose and express the text within the given size. 

Table of Contents

  1. Module Information PDF
  2. Lecture Notes
  3. Task 2: Project 1

Module Information PDF

Lecture Notes

ALL INFORMATION IN THIS SECTION ARE COPIES AND MAY BE TAKEN DIRECTLY FROM THE LECTURES

Lecture 0- Introduction 

In the introduction lecture Mr Vinod talks about the importance of typography in design, its uses, how it was developed through historyand important terminology. 

What is typography? Typography can be considered the act of creating letters and typefaces/type families to make language readable. Typographies can also come in animated form. It is prevalent in website design, as good typography created good website design as well as app designs. It is also prevalent in signage design, to help people navigate different spaces effectively. Bottle labels, books and posters, It is not just the text you see, but designing typography uses attributes and characteristics that can be applied to other types of design processes and modules. It is also in logo types, a trademark that consists of letters.

Typography evolved from calligraphy to lettering to typography. Calligraphy refers to writing styles, lettering refers to when you draw the letters out (its circumference and such). 

Task 2: Project 1

1. Research 



2. Sketches



Feedback Adjustment

Based on my feedback on both layouts, I decided to continue on with editing Layout 2 instead of Layout 1 because Layout 2 had more potential. Following the feedback, I changed the body text to a lighter looking font, Gill Sans Std Light. I then readjusted the leading in each line to make sure there wasn't any lines that were sticking out, keeping in mind to not make the paragraphs too straight and to not leave any widows and/or orphans. 

New Task 2 Layout



New Task 2 Layout Properties

HEAD
- Font/s: 
- Type Size/s: 
- Leading: 
- Paragraph spacing: -

 

BODY
- Font/s: 
- Type Size/s: 
- Leading: 
- Paragraph spacing: 
- Characters per-line: 
- Alignment: 

 

Page Margins
- Margins: 12.7mm (top + left + right), 100mm (bottom)
- Columns: 
- Gutter: 


Task 2: Project 1 Final Submission

  • Submit your final T2 (4 files in total):
    • JPEG 300ppi, grayscale (with grid visible and without)
    • PDF (with grid visible and without)


Feedback from Lecturer

TASK DESCRIPTION: Include the feedback that you received from your lecturer in the Task 1 blogpost.  

Week 6: maintain bold or italic between headings and font. Minimal graphical elements, remove the lines. makes line lengths check line lengths. Dont change the letter A, redo layout. clean lines for bauhaus, make it aligned. start with basic design




Reflection

Experience

Mr Vinod's classes are moderately intense, mainly because of the workload and the amount of revisions required after each critique. At the start of every lesson, we post our homework on Mr Vinod's Typography Facebook group for critique, and in almost every lesson, the feedback I receive leads me to adjust a large portion of my work afterward, which makes me feel overwhelming and time-consuming sometimes. But I understand that these critiques are an important part of the learning process.

Observation

Looking back at my earlier work, I'd like to believe that I see improvement in both my technical skills and design thinking. I realise that I often design based on gut instincts and must correct that by focusing on the basics of typographic design first in every project. Although it has been challenging, I am happy that I am learning a lot from my mistakes.

Findings

The lessons teach me to understand typography principles such as hierarchy, spacing, alignment, and composition. Overall, despite the difficulties, the class has been valuable because it continues to push me to grow and improve as a designer.


Further Reading






TASK 3 ->


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