TYPOGRAPHY: TASK 3

-

Lee Rui Yen (0391797)

Typography (GCD62704)

Task 2: Type Design & Communication [30%]

Week 8 - Week 9

1) TASK DESCRIPTION: You will be designing a limited number of western alphabets. To begin, choose an existing font design that adheres to the direction that you would like to head in. Study the font carefully by analysing its anatomical parts. 

Table of Contents

  1. Module Information PDF
  2. Lecture Notes
  3. Task 3: Project 2
  4. Feedback
  5. Reflection
  6. Further Reading

Module Information PDF

Lecture Notes

ALL INFORMATION IN THIS SECTION ARE COPIES AND MAY BE TAKEN DIRECTLY FROM THE LECTURES

Lecture 0- Introduction 

In the introduction lecture Mr Vinod talks about the importance of typography in design, its uses, how it was developed through historyand important terminology. 

What is typography? Typography can be considered the act of creating letters and typefaces/type families to make language readable. Typographies can also come in animated form. It is prevalent in website design, as good typography created good website design as well as app designs. It is also prevalent in signage design, to help people navigate different spaces effectively. Bottle labels, books and posters, It is not just the text you see, but designing typography uses attributes and characteristics that can be applied to other types of design processes and modules. It is also in logo types, a trademark that consists of letters.

Typography evolved from calligraphy to lettering to typography. Calligraphy refers to writing styles, lettering refers to when you draw the letters out (its circumference and such). 

Task 3: Project 2

1. Research

TASK DESCRIPTION: Select a preferred font from the 10 typefaces provided. Using the following letters H,o,g,b, do a detail dissection of the letters (see attached) in Adobe Illustrator (artboard size: 1000pt x 1000pt). Write your observations in the eportfolio). 








Feedback Adjustment



New Task 3 Layout Properties

HEAD
- Font/s: 
- Type Size/s: 
- Leading: 
- Paragraph spacing: -

 

BODY
- Font/s: 
- Type Size/s: 
- Leading: 
- Paragraph spacing: 
- Characters per-line: 
- Alignment: 

 

Page Margins
- Margins: 12.7mm (top + left + right), 100mm (bottom)
- Columns: 
- Gutter: 


Task 3: Project 2 Final Submission


Feedback from Lecturer

TASK DESCRIPTION: Include the feedback that you received from your lecturer in the Task 1 blogpost.  





Reflection

Experience

Mr Vinod's classes are moderately intense, mainly because of the workload and the amount of revisions required after each critique. At the start of every lesson, we post our homework on Mr Vinod's Typography Facebook group for critique, and in almost every lesson, the feedback I receive leads me to adjust a large portion of my work afterward, which makes me feel overwhelming and time-consuming sometimes. But I understand that these critiques are an important part of the learning process.

Observation

Looking back at my earlier work, I'd like to believe that I see improvement in both my technical skills and design thinking. I realise that I often design based on gut instincts and must correct that by focusing on the basics of typographic design first in every project. Although it has been challenging, I am happy that I am learning a lot from my mistakes.

Findings

The lessons teach me to understand typography principles such as hierarchy, spacing, alignment, and composition. Overall, despite the difficulties, the class has been valuable because it continues to push me to grow and improve as a designer.


Further Reading






TASK 4 ->

Comments

Post a Comment